Senior Art Director

Award-winning creative direction, business acumen,and leadership talent leveraged to deliver advertising and promotions campaignsin the entertainment industry.

Passionate, conscientious creativeprofessional with extensive experience producing traffic-driving designprojects from conception through launch. Perceptive designer
skilled in translatingbusiness requirements into appealing concepts evoking emotional responses. Tech-savvyart director nimble at adapting to new technology and design innovations. Accomplishedprofessional inducted into the Art Institute of Colorado’s hall
of fame in2009.

Areas of Emphasis

  • Art / Creative Direction
  • Creative Design Strategy
  • Advertising / Promotions
  • Multimedia
  • Print and Digital Materials
  • Production Management
  • Photography Direction
  • Presentations / Pitches
  • Relationship Building
  • Staff Coaching and Training

Professional Experience

FOX BROADCASTING COMPANY – LosAngeles, CA
SeniorArt Director, 2011 to 2020

Adeptly conceptualizecreative elements of design projects involving print, digital, and multimediacomponents for advertising and promotions of programming and events at a major broadcasttelevision network.

Create robust, focused design conceptsapplying knowledge of emerging trends in the creative and entertainment industries.Tactfully represent the value and capabilities of creative services tocross-functional teams in developing art campaigns. Translate projectrequirements and desired outcomes into creative strategies. Facilitateproduction of design concepts; directed photographers, illustrators,copywriters, and designers to produce print, digital, and multimedia materials.Ensure the timely completion of collateral to meet project milestones andbusiness deadlines.

SelectedAchievements:

  • Key contributor to multiple award-winning advertisingcampaigns boosting the Nielsen ratings for the time slot by more than one point.
  • Provided art direction on projects recognizedwith Graphis Advertising Annual awards; 2020 Gold Award, Two Silver Awards; 2019Gold Award; 2018 Silver Award. 2019 Clio Award. 2019 ProMax Award.
  • Persuasively pitched design concepts tostakeholders and leadership teams,
    building consensus through in-depthknowledge of design principles.
  • Consistently led design efforts foradvertising campaigns successfully generating interest in major televisionpremieres.
  • Sustained a knack for ideating fresh art fornew TV seasons attracting viewers
    with enticing imagery.

THECW/WB TELEVISION NETWORK – Burbank, CA
SeniorArt Director, 2005 to 2011

Skillfullyprovided creative direction in delivering compelling advertising and promotionscampaigns for programming and events at a major broadcast television network.

Developed revenue-generating creativeconcepts; initiated, managed, and closed multiphase design projects on time andwithin budget. Accountable for artistic oversight of photo shoots,illustrators, copywriters, and production staff. Reviewed production materials,ensuring high-quality execution across various media. Fostered a collaborative workenvironment promoting cutting-edge design and advancing technical skills.Adapted to shifting business needs and accelerated timelines driving efforts tomaintain market competitiveness.

SelectedAchievements:

  • Credited with delivering a design campaignthat resonated with audiences for the premiere of 90210; noted as themost-watched scripted series premiere for The CW.
  • Intuitively skilled in devising designstrategies for television series premieres; captured some of the highestviewership figures in The CW history.
  • Strengthened expertise in using art to evokeemotional connections between audiences and entertainment content.

Additionalexperience as a senior art director for Shoolery Design, Seiniger Advertising, andMiramax Films/Dimension Films. Concurrent experience as a freelance artdirector for major entertainment clients.

Educationand Affiliations

Associateof Arts, Advertising and Design

Art Institute of Colorado, Denver, CO
Inducted into School's Hall of Fame, 2009

ConceptualAdvertising Coursework

Schoolof Visual Arts, New York, NY

Key Art / Design & Photoshop Instructor, FashionInstitute of Design & Merchandising (FIDM), Los Angeles, CA

SPECIAL RECOGNITION

Inducted into the
Art Institute of Colorado’s
Hall of Fame in 2009


AWARDS

Clio, 2019
Graphis, 2018-2021
ProMax, 2019
Foxie, 2015


Favourite Quotes

"Nothing is impossible,
the word itself says, 'I'm possible'!"
-Audrey Hepburn

"You can tell more about a person
by what he says about others than
you can by what others say
about him."  
-Audrey Hepburn

"Many a small thing has been
made large by the right kind of advertising."  
-Mark Twain

"You're never wrong
to do the right thing."  
-Mark Twain

"To design is to communicate clearly
by whatever means you can control
or master."  
-Milton Glaser

"Design can be art.
Design can be aesthetics.
Design is so simple,
that's why it's so complicated."
-Paul Rand

Using Format